Tech Hub RSA
If enquiries come in while you are busy with paying work, some of them go cold. Answer seven short questions and we will put a conservative rand value on that leak — and show you where it is coming from.
Your estimated leak
You are losing an estimated
R0
per month
That is R0 a year — about 0 clients a month that never get a fair chance.
This is a conservative estimate, based on the answers you gave. It is not a promise of results.
These three gaps add up to the monthly figure above. The longest bar is your largest leak.
The same monthly leak, shared across your channels. Channels where people expect a quicker reply carry a slightly heavier weight.
Want to walk through these numbers and see whether the 7-Day AI-Powered Lead Follow-Up System is a fit? Book a free Lead Leakage Review — no obligation.
Book my free Lead Leakage ReviewThis calculator estimates revenue you could reasonably be missing because follow-up is slow, incomplete or delayed overnight. It is a planning estimate, not an audit of your books and not a guarantee of what any system will recover.
We start with your monthly enquiries, your current enquiry-to-client conversion rate and your average first-job value. Your current conversion already includes the work you do close. The leak is only the extra work we think a tighter follow-up process could reasonably win — not a replacement of the revenue you already earn.
We assume enquiries that never get a reply still convert now and then — at about 15% of the rate of enquiries you do follow up — because a few highly motivated people will keep trying. We then count only 60% of the remaining gap as recoverable. That keeps the figure conservative: not every missed message was a real, winnable job, and not every contact detail is usable.
Well-known lead-response research, including a 2011 Harvard Business Review study of online sales leads, found that firms contacting a lead within an hour were nearly seven times as likely to qualify it as those who waited longer, and that waiting 30 minutes instead of five was linked to a much steeper drop in the odds of qualifying. Those multipliers are about qualifying a lead, not about your revenue, so we do not apply 7× or 21× to your figures. We use much smaller, conservative haircuts on conversion:
In plain language, if your typical reply takes 1 to 4 hours, we treat your current followed-up conversion as 25% lower than it could be with a prompt first reply. We also cap any speed improvement so it cannot more than double your current followed-up conversion, and we never assume a conversion rate above 80%.
Enquiries that wait overnight behave like a next-day reply. We apply an extra 40% haircut only to the after-hours share you already follow up — and only to the delay that is not already included in your typical working-hours response time. If you already reply the next day as a rule, we do not count after-hours a second time.
Channel bars do not add extra leakage. They share out the same monthly total by volume, with a modest weight for how quickly people usually expect a reply: WhatsApp 1.25, Facebook and Instagram 1.15, website 1.00, email 0.90, referrals 0.70 (referrals often wait a little longer because trust is already there).
The 7-Day AI-Powered Lead Follow-Up System is R1 500 a month, or R18 000 a year. We simply ask how many months of this estimated leak would equal that annual fee. The system will not recover every lost rand; the comparison is there so you can judge whether the fee is small next to the problem.
If your conversion rate is unusually high compared with how many enquiries you follow up, we cap the assumptions so the estimate stays realistic. If you enter a 0% conversion rate, the estimated leak is R0 because we use your current conversion as the starting point — try a conservative guess such as 5% or 10% if you are not sure.